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LinkedIn's Company Follow Feature Adds Status Updates!

LinkedIn's Company Follow Feature Adds Status Updates!

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LinkedIn announced on October 10th that it was rolling out yet a new feature that will change the face of what it means to follow a company on LinkedIn.  For a year and a half prior to this development, it has been possible to follow companies on LinkedIn.  But the information available was rather limited, i.e.,  1) when employees join, leave or are promoted; 2) new job opportunities; and 3) company profile updates.

If you are a job seeker interested in working at a company, or if you are a recruiter, the three pieces of information listed above can be quite useful.  You can keep track of useful tidbits like how many and what type of people a company is hiring, how many people get promoted, and how many employees leave the company.  As LinkedIn suggested in its April 2010 announcement about the Company Follow feature, Get on the inside track with “Company Follow,” if you are geography teacher you might be quite interested if you see web technology companies hiring people like you!

What was missing from the Company Follow feature was the ability to get news and information from the company itself. That has now changed with the advent of…  Company Status updates!

Yes, it’s true. Companies on LinkedIn can now act just like people and post updates to their very own status bar.  With a 500-character limit, these updates can be substantial. And you can follow them with a simple click of the mouse!


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