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8 Ways People Network with Social Media

8 Ways People Network with Social Media

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About a decade ago, networking was only possible through networking events and trade shows. Now the potential for networking with thousands is possible with only a few clicks of a mouse. The Internet, and dozens of reputable and effective social media networking sites, makes it easier than ever for people to network both locally and nationally. Social media sites enable individuals to find new possibilities and expand their potential for professional success. Find out some of the top ways you can harness the power of social media and benefit from all the networking sites have to offer.


1. Improve Brand Visibility

Your brand can refer to your company or simply your own name. Using social media gets your name out there, and the more actively engaged you are in social networking, the more you name will come to be recognized. Major businesses achieve their own visibility through advertising and promotion. You can do the same through social media, without even having to spend a dime on advertising. So long as you are actively involved in at least one social media site, you are steadily improving your visibility. The more sites you are active on, the better, but don't spread yourself too thin. Just pick a few that offer you the best opportunities for networking within your industry.

2. Join Groups

Sites such as Facebook, Linked:In and others all allow users to form groups in which people of similar interests can gather to share thoughts, ideas, industry information, and more. There are groups for writers, programmers, artists, lawyers, etc. Find a few groups that pertain to your industry and join them—you'll be surprised at how much you can learn and how large your network can grow.


3. Share Your Accomplishments or News Items

Social media is a great way to get your information in front of thousands who actually want to hear it. You can post news items, press releases, new product information, helpful tips, and relevant photos and videos.


4. Notification of Networking Events

Maybe you don't always have time to be active on various sites. No worries—you can participate in several online networking events when it's most convenient for you. Preparing and scheduling in advance affords you the opportunity to both network and focus on other tasks that might otherwise suffer if you feel the pressure to contribute to social media sites each day. You can also use social media sites to find networking events taking place locally—simply find groups or associations in your area and follow them online, so that you'll receive notifications about upcoming events.


5. Connect With People You Meet In Person

Just as you can connect with people online that you've never met before, you can also use social media to continue a relationship with someone you've met in real life, for instance at a trade show or some other event. You might never see them again if they live a fair distance away, but through social media, you can maintain contact and develop a strong business relationship if so desired.

6. Blogging

Because blogs allow users to share postings and leave comments, as well as follow the blog to see future posts, it falls under the banner of social media. Your blog doesn't always have to be business related, but an industry related blog is bound to enable you to network with potential customers and clients as well as colleagues and peers, provided your posts are interesting and informative.


7. Post Events

Is your business or establishment planning on hosting an event and you want to get the word out? Social media is the new bulletin board. Post your event, and thousands will see it, and maybe even share it.


8. Share Other's Posts

If someone on Twitter or Facebook has left an interesting post, feel free to Like it and share it with others. The original poster will see this and appreciate it, and will be more likely to do the same for you, thusly increasing your potential to grow your network.


About the Author:

Valerie Cecil writes on career advancement for In her spare time she's quite handy and is currently working on the 40 hour hazwoper online at


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