By Mary Elizabeth Bradford

"The Career Artisan." - Career marketing expert and nationally certified advanced resume writer.

Did you know that 80% of jobs are filled before they are advertised? That’s why relying only on jobs you find posted on job boards is like slapping the handcuffs on your job search.

Identifying your target market or industries is one of the steps you need to take if you are wanting to break free of job board reliance and start taking the initiative that is going to bring you more quality job interviews and offers!

Maybe you know your market really well – in which case this could be a really fun and simple step for you as you write down all your industries, sub industries, geographic preferences and favorite “A” list companies.

FREE WEBINAR: Tapping Into the Hidden Job Market

Register NOW!

If you are looking to change industries, which will make this step more demanding of your time and attention. Spend some time brainstorming on sub industries and parallel industries because sometimes you can find plenty of opportunities here that strengthen your transferrable skills.

You may want to conduct some mentoring sessions with people in potential industries that you would like to know more about. Don’t worry that you are “bothering” people. Most people are happy to help and flattered to be interviewed.

As you identify and/or research industries, there are many ways out there to identify target markets including lists, associations, business and trade journals, even the phone book to find companies that fall in your ideal category.

FREE WEBINAR: Tapping Into the Hidden Job Market

Register NOW!

You need to ultimately begin to build your list (e.g. your top list of companies you would “consider” in your next move). Now you are empowered and choosing what companies are a potential good fit for YOU (versus waiting around for the right posted job to come around)! You will probably have this step as an ongoing step during your transition process as you continue to find companies that match your background and or interests.

Most employers – big or small follow the same grass-roots system (whether they realize it or not) for hiring good productive employees. They will look at resumes they currently have on file, ask around (both within and outside of their company), share the open positions with their team and offer a referral fee for those who might refer qualified candidates, post the position with related associations or on  their company website or they will share the position with recruiters. Generally posting a position to a paid major job board is at the bottom of a companies’ list, of methods to find top talent.

You will reap many benefits from learning how to do what I call “the reverse job search”. The interest you will generate from this approach far exceeds the 3 or 4 percent return on the investment of your time posting resumes on the internet.

FREE WEBINAR: Tapping Into the Hidden Job Market

Register NOW!

Are you like so many professionals who are applying for jobs using internet job boards ... with little or no results? Do you think that the hidden job market is "just networking?" Do you want to change industries, but aren't sure where to start?

In this upcoming complimentary webinar with Mary Elizabeth Bradford, you'll learn a whole slew of strategies that will put you in control of your job search again - and get you back to work faster!

Please join me for a FREE WEBINAR:

Tapping Into the Hidden Job Market: How to Land More Interviews, Secure Bigger Salaries and Take Control of Your Job Search Once & For All

When: Wed. March 17, 1pm ET, 12pm CT, 11am MT, 10amPT

Presenter: Mary Elizabeth Bradford, The Career Artisan

Register: https://www2.gotomeeting.com/register/151381459

Now that you have read Why Targeting Your Job Market Gets You More Interviews and Offers, may we suggest that you take the next step and check out Coping With Job Layoff. It is important to us that we are able to help people as they recover and prosper after job loss, so please contact us with suggestions, corrections, and even your personal experiences.  If you found this article or video to be helpful, we'd love for you to share it with a friend.

Also, be sure to check out all of the amazing resources for your career transition in the  ILostMyJob.com Book Store!

Thank you for your visit!

Comments (2)

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written by Josh Johnson, April 09, 2010

Dear Ms. Bradford -

I came across this posting for a Webinar on April 9, 2010. The webinar was noted for Wed March 17. Is this going to be held again in the near future?

Thanks,

Josh Johnson

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written by Robert Shindell, April 13, 2010

Hi Josh... Check out Ms. Bradford's website at www.maryelizabethbradford.com and I am sure that you could get access to the archived presentation.

In the meantime, here is another EXCELLENT webinar you might want to attend: https://www2.gotomeeting.com/register/454462690 - Selling Yourself in an Interview: How to Separate Yourself from other Job Applicants

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