More employers than ever are posting their job ads on the world wide web rather than the jobs section of the newspaper. It should come as no surprise, then, that more workers are searching the web for those jobs, again, rather than perusing the ever-slimming jobs section of the newspaper. There is plenty of advice out there for the out-of-work Joe (or Jane) looking for a job on Craigslist or Career Builder or Monster – and the advice is usually the same: Have a captivating cover letter, a professional resume, and keep everything professional. But sometimes, in order to get the best candidate, the employer needs a little bit of advice, too. Putting up a good want ad is part of hiring a good employee.

As a freelance writer, I am constantly looking for more work, sending out e-mails and making contacts. One thing I've noticed is that you can tell a lot about an employer by the ad they post. A professional looking ad means (most of the time) a professionally run business, and an ad with little thought behind it can often be a warning for something a bit more shady. So, if you're looking for someone to work for you, there are some things you should consider.

First of all, avoid the one sentence want ad. In newspapers the short approach makes sense, because you're pay on a per-word basis, so you want to keep things short and sweet. But the Internet doesn't work that way, and it gives you the opportunity to provide a little more detail. Therefore, the one sentence job description can make people wary; it makes it look like you simply have not spent a lot of time or thought on the ad, and that simply won't do if you want to find an employee who will put time and thought into his work.

There are some easy ways to build on that one sentence, however, even if you're a small company with only a small job to offer (although, in this economy there's no such thing as a “small” job). First off is to tell the world a little about yourself. Offer a small summary of the broad scope of your company, your mission statement, what you're about. Try not to skimp on this part. Think of it as free advertising. Say someone looks at your ad, but decides not to apply – at least they know something about your company now and there may be a time in the future when they need to put that knowledge to use (thus, making you money). Never pass up a chance for free advertising. The added bonus is that it will make the more experienced applicants feel more comfortable with sending in a resume for your consideration.

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