No one answers the phone. No one returns your voice mails. No one answers your emails? So how do you get your message into the minds of today’s busy frazzled decision makers? Especially if you are a job seeker?

1. Use an email subject line that will get opened
2. Brand and deliver the right message
3. More than once
4. To the right email address
5. As part of an overall constant marketing package

Busy frazzled hiring managers get dozens, if not hundreds, of emails every day. (I get about 300 emails a day.) What makes you think for one minute that yours will be opened, read and acted upon?

First, email should be part of an overall marketing package which includes phone calls, voice mail, snail mail and end-around techniques.

As noted in “Headhunter” Hiring Secrets, voice mail followed by email increases the probability of receiving a response by 30%.

1. Use a subject line that will get opened

The most important part of your email is the subject line. If it doesn’t get opened, the rest is immaterial.

• Symbols in a subject line generally direct your email into spam or cause it to get blocked all together
• Here are subject lines that probably will not get opened. Why? Most will get deleted or forwarded to HR (the perennial black hole)
  o    Skip Freeman’s resume and cover letter
  o    Response to your job posting
  o    I heard you were hiring
  o    Follow up
  o    Your plant manager’s position
  o    And the list goes on in regard to ineffective subject lines
• So let’s look at subject lines that increase the probability of your email being opened
  o    Quick note regarding your Aug 5 press release
  o    Your article in Engineering Technology
  o    Savvy driver of new business
  o    Backlog is increasing and I can help
  o    Is xyz’s new product abc affecting market share
  o    Decreasing fiberglass scrap 27 percent

The subject line must suggest a powerful current relevant topic that is pertinent to the success of the reader. What is in it for them? And it is not hiring you. It is what you can do for them. There isn’t a company out there today in the business of hiring people. Companies are in the business of making money and only if you can demonstrate that you can make them money or save them money will they have any interest in speaking with you, much less hiring you.

Which leads us to:

To Read the Full Article Click Here