The LinkedIn Job Seeker Connections Dilemma: Quantity or Quality?

By Kevin Kermes

In all my speaking, training and coaching, this has to be the most popular question when talking about LinkedIn. To link or not to link…should a job seeker go after a high quantity of connections or focus more on the quality of connections? My answer – in short – is both. I am a strong believer and advocate that out of quantity comes quality.

For the job seeker in particular, you must have your message down. More importantly, your message (or, as I call it, Your Solution) isn’t that you are unemployed or that you are looking for work.  It’s all about where you have consistently delivered value to employers in the past – painting the picture of what you can do for a future employer. When working with clients on their Solution, we get crystal clear on the problems (or pains) they solve. Fine tune the Solution, push it out as a clear message, attract those in pain (i.e. those who need what you can deliver) and then explore the fit (interview).

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