In my last article, we examined how you can win at the face-to-face interview by effectively employing the “leading the witness” method/approach. This week we’ll take a look at how you can just as quickly and as easily lose the interview if you unwittingly brand yourself as a “run-of-the mill,” “me-too” candidate.

First, some background on today’s job market...

Twenty-eight million job openings have been filled in the U.S. thus far in 2011. Yes, you read that correctly! The figure most people focus on, nearly exclusively, is the number of new jobs created, and there is a huge difference between new jobs created and openings being filled. Make no mistake about it, these openings are in real companies with real needs and these positions are being filled daily.

There are over 69 million job seekers in today’s job market (14 million unemployed and 55 million currently employed wanting a new opportunity). Unfortunately, most of these 69 million job seekers will not win one of the jobs currently being filled daily. Why? Because they powerfully and effectively brand themselves as “run-of-the-mill,” “me-too” candidates.

Let me illustrate my point with an analogy. Suppose you are at an automobile dealership and find a car that you like, but you still want to do some more comparison shopping before making your final selection. So, you go down the street to another dealership and find a car you like just as well there. Now the issue becomes, how do you decide which vehicle to buy?

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