Want some good advice on how to gain an added measure of preparation for an upcoming job interview? Watch ABC’s Shark Tank! This “reality” TV show, which features a panel of five wealthy entrepreneurs (“sharks”) considering investment proposals presented by a group of would-be entrepreneurs,  can strongly and powerfully elevate your awareness of today’s true business environment. It will make unmistakably clear what is really important to the ultimate decision-makers in business today: Making money! That’s the driving force in any business today! Fail to grasp and thoroughly understand this fact and you are doomed to fail in today’s job market – whether you currently have a job or are looking for a new one.

As I’ve said many times before, in many different forums, the chances that a job candidate—any job candidate!—will be seriously considered for any open position in business today relates directly and immediately to how well (or how poorly) the candidate brands himself/herself as being able to accomplish one or the other (or both) of these goals:

• Make the company money
• Save the company money

If you don’t quickly and immediately brand yourself as being able to accomplish either (or both) of these things, in today’s extremely unforgiving job market, your candidacy will effectively be over before it even begins.

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