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20 Questions To Ask Before Starting A Business
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Entreprenuers

Starting a business is the "American Dream". Review these questions to gain insight into whether or not starting your own business is the right thing for you to do.

1. What type of business do you (want to) have?

2. What is the purpose of this business?

3. Describe your key message or phrase for this business in one sentence:

4. What is your reason for starting your own business?

5. What is your product or service?

6. Can you list three unique benefits of your product?

7. Do you have data, brochures, diagrams, sketches, photographs, related press releases or other documentation about your product/service?

8. What is the product application? How can you use it?

9. What led you to develop your product?

10. Is this product or service used in connection with other products?

11. List the top three objections to buying your product/service immediately?

12. When will your product or services be available?

13. Who is your target audience?

14. Who is your competition?

15. How is your product different from your competition?

16. What is the pricing of your product versus your competition?

17. Are you making any special offers?

18. What plans do you have for advertising & promotions?

19. How will you finance growth in your company?

20. Do you have a management team in place to achieve your goals?

Comments (2)Add Comment
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written by JB, December 14, 2009
How about question Numero Uno: Are you up for the challenge?!
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written by Lisa Verde, March 02, 2010
As a small business owner, entrepreneur, and business consultant, I would also recommend asking the following questions:

1. Within my target audience, what are their biggest problems? Does my solution address their needs?
2. What's my ROI - meaning, how long can I operate without running out of funds?
3. What are the skills I need to succeed in this role? For example, if the job requires prospecting or cold-calling, is that something you would be willing to do?

Want more information? Connect with me at http://lisaverde.com/

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